Self-defence and fitness programme for men and women

Krav Maga focussed self defence app.


  • App Development
  • B2C
  • Health&Fitness
  • SaaS

Based on Krav Maga, a self-defence and fighting system developed for the Israel Defense Forces, USD aims to bring realistic fight training to everyone.

John Radford, CEO at Launchbase


Urban Self Defence offers curated fitness workouts that develop speed, strength, agility and power. Self-Defence training and the analysis and breaking down of real life scenarios where one can learn how to diffuse situations in various scenarios from assault to road rage.

Tech stack:

  • Kotlin
  • Swift

Project duration 6 months

Iterations 4


Urban Self Defence app launched on the 1st of January 2021. We developed and built it to help users self develop physically and mentally. The intuitive layout and programs structure was designed to offer the most engaging user experience for the end user by providing different levels of progress to improve self awareness and boost confidence.


  • iOS app
  • Android app
  • Branding
  • Logo Design

App stores rating5 stars

Client partnership1 year

Techniques are very clearly explained, and scenarios looks like in real life. I’ve used similar apps and unsubscribed after few months, with this one I feel I’ll keep going!

App Store review