Produce soundtracks and share them with your friends in new Asics iOS and Android apps
To celebrate the launch of the NOVABLAST™ shoe, we collaborated with Asics in creating and launching an internationally recognised app.
John Radford, CEO at Launchbase
We created a visualiser waveform animation to display the bounce and beat of the runner’s rhythm. The runner can listen to the tracks they have created and share it with their friends. You can also browse featured music created by professional athletes and listen to their tracks. With an in-app shop feature, users can visit the ASICS store and shop their NOVABLAST™ range.
We successfully achieved the promotion and launch of their NOVABLAST™ sneaker and encouraged more people to participate in running in an interesting and unique way on a global scale. Not only does the app create a unique experience for the user, the Asics Run Mixer is at the forefront of providing an individual experience of running that really does let the user run to the beat of their own drum.
Thanks to all at the Launchbase team. This was a challenging project both in terms of complexity and timeframe and you guys delivered handsomely!
Anders Hallen
Chief Innovation Officer – Edelman
