May 13 - 3min readThe benefits of hiring a professional digital agencyBy Launchbase

Is it about time you hired a professional digital agency? If you’re in need of a responsive web design, mobile app or help with your online marketing, then the answer is yes. Here we’ll take a look at some of the reasons why hiring a professional digital agency is so beneficial.

Experience and superior skills

An experienced and highly skilled digital agency will create an online strategy that increases your brand visibility and drives traffic to your site. If you’re a relatively new company and do not have in-house marketers, outsourcing will allow you to benefit from having access to experienced professionals, without having to put them on your payroll.

Digital agencies will also assist you with digital developments like responsive website design and mobile apps. If you do not have web developers in-house, you will greatly benefit from their skills, experience and knowledge.

Save time and effort

Implementing and maintaining digital marketing strategies is necessary but it can take up a lot of your time. If you understand its importance but don’t have the time to do it yourself, hiring a professional digital agency will be very beneficial. By outsourcing these tasks to experts, you will free up more of your time to spend on other important business tasks.

Access to regular content

Content plays an important role in SEO and social media marketing. The good news is that if you hire a professional digital agency, you’ll have access to all the content you need for your strategies to thrive. Most digital agencies have teams of copywriters who are capable of producing unique, high quality content that will satisfy both customers and search engines.

Improve your website

Even if you’ve already had a website built, there’s always room for improvement. Gain a competitive edge by working with a digital agency to give your site more features and functionality. A digital agency will help you build an outstanding website that delivers a fantastic user experience to your customers.

Save money

Hiring web design, web development, copywriting and marketing staff can be extremely expensive. Not only will you have to pay their wages but also account for things like holiday pay, sick pay and bonuses. The advantage of outsourcing your digital marketing and development needs to a digital agency is that you’ll pay a single monthly fee instead.

The monthly fee will only cover the services you have used, so you won’t have to worry about paying for something you don’t need. Most digital agencies tailor their services and packages to business’s needs to ensure they benefit from true value for money.

Work takes place off-site

Today many business owners set up their company from home, which means if they hire staff, they either have to ask them to work at home or rent an office for them to work from. Outsourcing web design, copywriting and marketing to a digital agency will prevent the need for you to provide a place of work. All of the work will be carried out on the digital agency’s premises and delivered over the internet. This means you can technically work with a digital agency on the other side of the country or even the world!

In 2015 businesses simply can’t afford to scrimp on their web design and online marketing. Doing it yourself is great if you have the skills but if you’re no tech expert, its best left to the experts! Outsourcing not only allows you to benefit from the skills of professional digital agencies but also lower costs and convenience. With their help, you will be able to make your site stand out for all the right reasons and have an online marketing strategy to create the presence you need to succeed.


Monthly newsletter

Insight updates • Podcasts • Case studies • New Services • New positions

    By Launchbase

    The Future of TV is Apps – overview of the Apple Autumn Event

    This week has been a busy one for Apple. We had reported earlier of their decision to allow ads to be blocked on Safari on iPad and iPhone and the potential impact that could have but the biggest Apple news of the week was always going to come from the Autumn Apple Event which took place Wednesday.

    Sep 11 • 4min read
    By Launchbase

    Apple Event – Apple introduces iPhone SE

      So thus begins the initial foray of a busy week for...

    Mar 22 • 3min read
    By Launchbase

    Smart just got stylish. Tag Heuer announces its first Android Wear Device

    This morning luxury watch manufacturer Tag Heuer unveiled its first foray into the smartphone market at an event in New York. The device, billed as a luxury smart watch is called the Carrera Connected and will retail at around $1500 so expect a price of around £1,000 when it hits stores in London and the rest of the UK.

    Nov 09 • 3min read